The privacy paradox is well known: many people are worried about the amount of personal data that is collected, yet they shy away from measures to reduce the amount of publicly available personal data. We analyze which factors enhance this inconsistency and how the privacy paradox could be mitigated. Hereby, the value assigned to personal data plays an important role.
This research theme was supported by the Collegium Helveticum, an interdisciplinary cooperation of ETH Zurich, University Zurich und Zurich University of the Arts.
Based on a representative survey, people’s perceptions and fears of data centers are analyzed
Based on several samples, individuals’ concerns about privacy violations and their privacy related behaviors are compared
Based on insights from a Lab Experiment with Facebook Users, we analyze whether and how the inconsistencies between privacy concerns and privacy behavior can be mitigated